One of my wife’s friends recently posted a note on her Facebook wall asking if anyone had ever used an aviation child restraint while flying with their kids. She also included a link to the product’s website and guess what you find after clicking… a product video.

It’s the perfect example of why businesses should post videos, especially if they have a unique product. In this case, the video itself is pretty lame and could have been better, but that’s not the point. The website doesn’t “sell” this product, but the video sure does.

Now, my wife’s friend has 185 Facebook friends. How many of those do you think watched the video after seeing her post? How many of them went on to share it with their Facebook friends who have kids? Do you see where this is going?

I think that company just made some sales.

–Tony Gnau

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