Existing Video
I’m headed to Chicago’s south suburbs today to meet with a potential client. It’s a non-profit so it’s leaders don’t have much money to spend, but they still know how important video is to their cause. They understand a good video can pull heartstrings, so they produce a new one ever year to show at their biggest fundraiser.
That raises a tough issue… how do you produce a good video on a limited budget?
In this case, they’ll use existing raw video to cut down the price. Since T60 won’t have to shoot new video, we can charge them a lot less. I almost always prefer to shoot my own video… that way I know I’ll get to work with quality material… but when budgets are tight I always understand when an organization wants to use what they already have in the can. It’s a great way to cut costs.
–Tony Gnau