Existing Video

I’m headed to Chicago’s south suburbs today to meet with a potential client.  It’s a non-profit so it’s leaders don’t have much money to spend, but they still know how important video is to their cause.  They understand a good video can pull heartstrings, so they produce a new one ever year to show at their biggest fundraiser.

That raises a tough issue… how do you produce a good video on a limited budget?

In this case, they’ll use existing raw video to cut down the price.  Since T60 won’t have to shoot new video, we can charge them a lot less.  I almost always prefer to shoot my own video… that way I know I’ll get to work with quality material… but when budgets are tight I always understand when an organization wants to use what they already have in the can.  It’s a great way to cut costs.

–Tony Gnau