Emotion Drives Stories

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It’s our mantra around here. Video isn’t about facts and figures. It’s about emotion.

If you pack your videos with things like statistics, you’ll lose your audience. Instead… tell people a compelling story. Stories tap emotions and leave people with a feeling. That’s a powerful PR and marketing tool.

One of our clients, Rob Biesenbach, is corporate communications expert. Here is his take on how business leaders can use stories to connect with customers.