Emotion Drives Stories
ARVE Error: id and provider shortcodes attributes are mandatory for old shortcodes. It is recommended to switch to new shortcodes that need only urlIt’s our mantra around here. Video isn’t about facts and figures. It’s about emotion.
If you pack your videos with things like statistics, you’ll lose your audience. Instead… tell people a compelling story. Stories tap emotions and leave people with a feeling. That’s a powerful PR and marketing tool.
One of our clients, Rob Biesenbach, is corporate communications expert. Here is his take on how business leaders can use stories to connect with customers.