Don’t Strive For Perfection

One of the things rookie video clients need to know is that your video is never going to be perfect. Now, that’s not to say it isn’t going to good… or even great. It’s just that perfection isn’t something you can really achieve.

Video isn’t math. It isn’t a business equation. Video is art, and art is subjective. Artists are constantly tinkering, but you don’t want to fall into this trap when producing a marketing video.

I’m speaking from experience here. Ask any award-winning video producer about their favorite project, and chances are they’ll give you a list of things they’d still like to change about them.

These are real pros though because they know those videos will never be perfect. At some point, you just need to send that video out into the world.

Business leaders who set out to create the perfect video will get caught in an endless number of edits costing time and money.

–Tony Gnau