Corporate Storytelling

The key to creating a good corporate video is finding the right story.  Sure, your boss wants facts and figures included, but you need to find the right story to weave them into otherwise people aren’t going to remember anything about the video.  It’s called corporate storytelling.

I try my best to help clients with this all the time.  The fact is corporate officials aren’t journalists, so they don’t look at a potential story in the same way.  You have to know who your audience is and find something that’s going to appeal to them.

–Tony Gnau