Many business leaders are all about the numbers. Let’s face it, they have to be. Numbers are the backbone of just about any company, but they need to take a backseat when producing a marketing video.

Here… the story comes first. The story is what’s going to hook the audience. A good story will keep them interested, and that means they’ll be more receptive to the video’s message.

Numbers are fine. In some cases, they do a good job of backing up the story. Think of them as supporting characters, but they don’t play the lead role.

The star of the show is your story. That’s what will help the audience connect with your business.

–Tony Gnau

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