I was admiring the new Volvo Station Wagon the other day. Don’t judge, I’m a new dad. Suddenly finding Volvos cool is like a right of passage.

Anyway, I wanted to learn more so I went to the Volvo website and I found a fun video. It highlight’s Volvo’s overseas delivery program, and it’s a good video marketing example for other companies.

Basically, you can order your customized vehicle, then Volvo will fly you to Sweden where you can tour the factory and take your new car for a spin around Europe before they ship it to you in the U.S.

Now, I’m not in the market for a new car. I’m a big believer in quality used cars… thank you Dave Ramsey… but the video really captured my imagination. I consider that a win for Volvo.

A nice video about a program I may never use enhanced the whole brand for me. That’s the power of video.

Find something about your company that captures the audience’s imagination and the same could happen for you.

–Tony Gnau

VIDEO: Volvo Overseas Delivery

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