We’re embarking on something new today… T60 is editing its first 30-second television commercial for a client. The experience has been an education.

We thought it was simply going to be like creating a 30-second web video, but it definitely is not the same. No big road blocks to report. The spot is shaping up nicely. There’s just a different mentality to producing a commercial and it has me watching them in a whole new way.

It’s still storytelling, but it’s high-octane storytelling.

We have a new respect for production companies specializing in TV commercials.

–Tony Gnau

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