I read something recently from Chick-fil-A founder S. Truett Cathy that’s a good lesson for all of us who are doing PR or marketing work.
It’s in his book ,“Eat More Chickin: Inspire More People” and it’s about doing business the Chick-fil-A way.
His company’s corporate purpose is “To have a positive influence on all who come in contact with Chick-fil-A.”
Isn’t that the help we provide our clients? I’ve never thought about it in those terms before, but that’s what I hope our videos do.
Video provides an excellent opportunity to create a good first impression. It also gives businesses a chance to have a positive influence on customers time and time again.
I like that… and now I’m going to think about it more often.