I read something recently from Chick-fil-A founder S. Truett Cathy that’s a good lesson for all of us who are doing PR or marketing work.

It’s in his book ,“Eat More Chickin: Inspire More People” and it’s about doing business the Chick-fil-A way.

His company’s corporate purpose is “To have a positive influence on all who come in contact with Chick-fil-A.”

Isn’t that the help we provide our clients? I’ve never thought about it in those terms before, but that’s what I hope our videos do.

Video provides an excellent opportunity to create a good first impression. It also gives businesses a chance to have a positive influence on customers time and time again.

I like that… and now I’m going to think about it more often.

–Tony Gnau

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