One of the great things about video is that it’s versatile. Sales, marketing, recruiting, public relations… even internal communications can it use to connect with people.

That makes it very important to focus attention on the task at hand. The likelihood that you’ll create a single video to satisfy all of those needs is pretty slim, so figure out a plan in advance.

Maybe you want to start with a video your marketing team has been itching to produce. Then move on to something specific your sales force says they need. There’s no perfect plan, just pick the one that’s right for you.

Whatever you choose, always look at who the audience is and create videos that target them… not your department heads.

–Tony Gnau

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