The Boston Marathon bombing has rightly captured the American people’s attention. It was a horrific attack and many of the images will be etched in our minds forever, and believe it or not there’s a lesson there for business leaders and marketing professionals.

VIDEO RULES

I was talking with a friend yesterday who mentioned all the stories he had read, and all the photos he had seen covering the terrorist attack. His comment, “You know what, none of it compares to the video.”

He’s right. The explosion, the chaos, the heroes who stepped forward to help… the Boston video was awe-inspiring. It’s what video does better than any other medium. It transports the viewer to the scene.

WORKS FOR BUSINESSES TOO

Corporate leaders can take advantage of this ability as well. They can use video to transport customers and prospects to their business via the web.

Good video paired with a compelling story makes a great impression on people.

–Tony Gnau

Tony Gnau is a three-time Emmy-winning journalist. He is also the founder and chief storytelling officer at T60 Productions. T60 has won 11 Telly Awards for its work over the last eight years.

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