Bike Race Event Video

The following is a great example of how a video can increase the impact of your events. It was produced during the Shorewood Criterium bike race and then shared the next day on Facebook.

Within a week, the post had reached over 5000 people and the video was viewed by more than 2500. Those numbers continue to increase even today.

So instead of the event ending when the last rider crossed the finish line, it lives on through people sharing and re-sharing the video with their friends. Not to mention making for a great promotional tool next year.

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