I’ll tell you what… American Airlines is producing some pretty good videos. If you’re in marketing or public relations, you should be taking notes because they’re doing a lot of things right.

American is in total PR mode. The CEO is reportedly on a “recovery” tour, pumping up customers and employees following the company filing for bankruptcy last November.

To go along with the tour, company officials produced a video. It’s terrific. Nothing revolutionary, just good videography, nice editing and solid storytelling.

One of the reasons I’m highlighting it is because the first two-thirds is simply a good example of an “About Us” video. It features customers and employees, and it’s just great to see how a major corporation produces something every company should have on its website.

For you small business owners, or you PR/marketing folks who help small business owners, there’s no reason you can’t have a quality video like this produced. Some of the shooting techniques might be toned down a bit to save costs, but the storytelling and message are totally doable.

–Tony Gnau

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