If you hadn’t noticed, American Airlines recently changed its logo. I was pretty surprised when it popped up in my Facebook feed.  I like it.

A logo change is usually a big deal for a company. All new stationary, business cards, all sorts of stuff needs updating. Now imagine you have a fleet of passenger jets. Yikes!

American Airlines produces good Videos

American is pretty good about using video to inform its passengers. They produced one of my all-time favorite corporate videos, and the latest one involves giving their planes an all new look (VIDEO). While it’s not exactly award-winning storytelling, I enjoyed it and learned some interesting things.

That’s what video can do for you as a business. American picked a subject they thought would interest people (painting a plane) and delivered content to satisfy that interest.

What’s something you’re doing at your business that might peak someone’s interest?

–Tony Gnau

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