Not every video has to be a masterpiece, and amateurs shouldn’t try to fake a professional production. Sometimes it’s enough just to give people a look behind the curtain.

Are you launching a new product? Did you hire a new employee? Are you extending a promotion? Pull out your FlipCam and shoot us 30-seconds.

Sure, a video pro can do it better, but if you can’t afford one, I rather see a short glimpse at what you do rather than a poorly edited amateur production.

–Tony Gnau

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