A Good Attitude Translates To Good Corporate Videos

pete the cat

Courtesy– Pete the Cat: I like my white shoes.

I’m your classic half-full versus half-empty kind of guy. Always have been. That’s a good quality to have when producing corporate videos.

Here’s how my morning went last Thursday…

  • 6:20 a.m.: woke up 20-minutes late
  • 7:00 a.m.: realized I forgot my phone at home
  • 8:30 a.m.: returned to get my phone, made me late for chiropractor appointment
  • 11:10 a.m.: after an hour in the office, jumped on the L to meet a friend/colleague in the Loop for lunch
  • 11:15 a.m.: CTA shut down north side L service because of a train derailment
  • 11:45 a.m.: make the 30-minute walk home only to arrive to a big pile of cat puke in the front hall

That was all before Noon. It would have been easy to get down after a morning like that or feel sorry for myself, but as Pete the Cat would say… “It’s all good.” (VIDEO BELOW)

That’s an attitude that will help you be successful producing corporate videos. Productions are always changing. Sometimes for the good, but more often than not the changes present… we’ll call them… challenges.

Griping about it isn’t going to help anything. Rolling with it and being a problem-solver will not only make you feel better, it will likely lead to a good video. There have been plenty of situations where I’ve been handed a lemon during a shoot, and those lemonade videos frequently turn out to be some of my favorites.

Keep your head up and press on.

–Tony Gnau

Tony Gnau is a three-time Emmy-winning journalist. He is also the founder and chief storytelling officer at T60 Productions. T60 has won 11 Telly Awards for its work over the last eight years.

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