The organization has a “full-length” version that’s more than 16-minutes. Yikes!
Now, I don’t know their motivation behind these videos. Sometimes videos are produced for a live/captive audience and then posted on the web as an after-thought. But folks… even for that… 16-minutes is REALLY long.
The length of your video is mostly dependent on where you’re showing it. If its main purpose is for a live audience, I say keep it to 5-minutes or less. If it’s destined for your website, 2-minutes or less. Social Media? Try to keep it to around 60-seconds.
Now, there’s no rules here. We’ll occasionally find exceptions. Just remember, people are busy and many have short attention spans. Keep your videos short and sweet.