It used to be storytellers would start with a blank sheet of paper. These days it’s more likely a blank computer screen. Either way… when you’re producing a video, that isn’t where the storytelling begins.
The process begins and carries through the entire production process. From concept planning to the shoot and all the way through the final video edit. Storytelling isn’t just putting words to paper.
A good video producer needs to be storytelling throughout the process. They need to understand that everything they shoot and gather is a potential story element. A single shot can turn the story in a different direction. A series of sound bites could impact what raw video is shot.
All of these things need to work in concert with one another, and they need a storyteller to lead the orchestra.