Storytelling Doesn’t Start With A Blank Page

words on pageIt used to be storytellers would start with a blank sheet of paper. These days it’s more likely a blank computer screen. Either way… when you’re producing a video, that isn’t where the storytelling begins.

The process begins and carries through the entire production process. From concept planning to the shoot and all the way through the final video edit. Storytelling isn’t just putting words to paper.

Always storytelling

A good video producer needs to be storytelling throughout the process. They need to understand that everything they shoot and gather is a potential story element. A single shot can turn the story in a different direction. A series of sound bites could impact what raw video is shot.

All of these things need to work in concert with one another, and they need a storyteller to lead the orchestra.

–Tony Gnau

Tony Gnau is a three-time Emmy-winning journalist. He is also the founder and chief storytelling officer at T60 Productions. T60 has won 11 Telly Awards for its work over the last eight years.

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