Beyond the Blog

Gain exposure and shape an image.

Using e-mail and internet videos are the next step, and you don’t want to be left behind while your opponent uses the technology to beat you.

According to The Pew Research Center for the People & the Press, 39% of voters in 2008 said they watched some type of campaign-related video online.

T60 puts its own spin on these videos in a way that grabs the viewer’s attention (60-Second, Talk-To-Camera Speeches), but we don’t stop there.  T60 uses its Storytelling Strategy to craft professional videos that will make a true impression on the viewer (Full-Service Story Creation).

It’s just like having your very own TV news crew to create the stories you want told... only this time you get script approval.

Storytelling Advantage

1. •By incorporating information into a compelling story you capture the audience's attention and make them more receptive to your message.
   

Leaves an Impression

1. •Storytelling also helps viewers retain the information, and after watching something they really enjoy they share it with other people.
   

2. •Videos, like television, have a cumulative effect.  The more videos you produce, the more the viewer feels like they’re getting to know the politician.

   

   
   

Politician as a Neighbor

1. •T60's storytelling strategy gets politicians out from behind a podium and puts them in the real world.  They are no longer the impersonal official in a suit.  Instead, they become a real person voters can relate to.
   

Other Benefits

1. •Captures a growing audience that relies on the internet for information.
   

2. •Internet videos are trackable.  You no longer have to send a mailing and hope people read it.  Sending a video e-mail or link to your video means you’ll be able to track exactly how many people are watching the story.
   

3. •Allows politicians to bypass the traditional media and communicate directly with constituents or voters.  There is no longer a need to rely on journalists to produce a glowing feature.  Hiring T60 means the politician gets script approval and the ability to target the appropriate audience.
   

Getting Voters to Watch

1. •T60 produces videos about the politician to be posted on their web site and/or YouTube.
   

2. •Political staffers then send e-mail alerts with a link to the video to voters who have e-mailed the politician and/or political party in the past, or are registered through the politician's and/or political party’s web site.
   

3. •Doing regularly produced videos like this will create interest and drive voters to the politician’s web site on a much more frequent basis.
   

4. •You can even make it a fully interactive experience.  Create a page at the politician’s web site where constituents can vote for the political subjects they want to hear about in the videos.
   

One-Minute, Talk-To-Camera Speeches

Talk directly to your constituents.  Let them know how you feel about particular issues, but do it in a short-and-to-the-point manner with some T60 style.

Meet the Politician
T60 can produce a video that will simply introduce the politician to voters. Highlight everything from their core beliefs to aspects of their personal life.

Issue Videos
Have T60 produce videos explaining the politician’s stance on individual political issues.

Cover an Event
Send T60 to an event the politician will be attending and cover it the way TV news would... only
this time you control the information and how it’s presented in the video.

60-Second, talk-to-camera speeches

1. •5-Pack= $1,500
   

2. •12-Pack= $3,000
   

Full-service story creation

(profile pieces, issue or event stories, etc.)

1. •starting at $2,500
   

2. 
   

1. •2-Pack= $6,500
   

2. •4-Pack= $12,000
   

3. •12-Pack= $24,000
   

Custom packages available upon request. 

All prices are also subject to additional travel expenses, if applicable.

Watch Examples

Not all these videos were produced for politicians, but each serves as a great example for how T60’s Storytelling Strategy works.

Meet the Politician
Video: Getting to know... Sen. John Millner
Illinois State Senator John Millner tells his constituents why he ran for office and gives voters some additional insight into his character.

The Simple Message

Video: One Minute with Sen. John Millner

You’ve seen it before... a political video where the politician talks directly into the camera.  See how T60 puts its own spin on the same type of video.

Cover an Event
Video: One Minute with Sen. John Millner (Labor Day Parade)
Sen. Millner was going to take part a political staple... a Labor Day Parade.  Instead of just marching, he turned it into an image builder by hiring T60 to produce a video for his YouTube channel.

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