Marketing Videos With Passion Sell

Tony Gnau

Tony Gnau

I was listening to Dave Ramsey’s EntreLeadership podcast the other day and the subject turned to passion and how it helps you sell. It’s no wonder then that your marketing videos need your passion.

It’s actually what makes video such a terrific way to help market your business. It’s hard to get passion from text on a website. It’s a whole other story when you see someone on-camera and hear them speaking from the heart.

Video stirs emotions

I’ve told more than a few clients that video isn’t about facts and figures, it’s about emotion. Don’t get hung-up on the details. How many units you shipped… the size of your facility… just tell us what you do and why it matters.

A prospect may or may not “get” your elevator pitch. They will pick-up on your tone. They’ll see the passion in your expressions and the feeling behind your message. That’s what video does for you.

Give viewers people who care

It doesn’t matter whether it’s the CEO or a line worker. Let’s hear from someone who cares about their job. You should want viewers to walk away feeling good about your company. That comes from your passion.

Team-up with a talented storyteller and unleash that passion.

–Tony Gnau

Tony Gnau is a three-time Emmy-winning journalist. He is also the founder and chief storytelling officer at T60 Productions. T60 has won 11 Telly Awards for its work over the last eight years.