I’ve found all sorts of good examples of marketing and public relations videos out there, but this is the first time I’ve come across one from the FBI.

The G-Men started a campaign a little over a week ago… looking for leads in the most expensive art heist in U.S. history. 13 works of art, including rare paintings by Rembrandt and Vermeer, stolen in 1990 from Boston’s Isabella Stewart Gardner Museum. The collection is valued at approximately $500 million.

The Bureau has a website devoted to the crime. It gives all the particulars behind the crime, and it also provides a series of videos featuring agents and a representative from the museum.

These are real stories. They’re not going to win any awards, but there’s storytelling taking place. This is the kind of thing I expect to find with medium to large companies and far too often end up with low-quality drivel.

The main video on the page has over 20,000 views. How many people do you think would have simply read the news release without the video?

That’s the power of video… the power you need to be putting to work for your business.

–Tony Gnau

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