What You'll Find Inside the Book
The Video Plan
Many companies jump into producing a video without a proper plan. Learn what questions you should be asking before every project, and find out what types of videos will set you up for success.
Paying for Video
Video can be one of your most expensive pieces of content, but it doesn’t have to be. Find out how video companies determine price, and get an education on getting the most for your money.
Not every video needs an expensive crew to put it together. Do-it-yourself video is not only acceptable in some circumstances, it’s encouraged. Find out when and get practical tips on improving your DIY projects.
Hear from the Author
Who better to breakdown the book than the author?!
Tony Gnau is here to tell you…
- who the book is for
- why the book is needed
- what the book will cover
Audio Book Excerpt
Want a preview? Listen in to this segment from the audio book.
Tony says the About Us video is the one video every company needs for both internal and external purposes.
Andy Crestodina is the Co-founder and CMO at Orbit Media Studios, a sough-after content marketing speaker, and all-around good dude.
He tells you why anyone working in corporate communications will benefit from this book.
Why you as a corporate communicator need this book.
You’ve seen the stats. You know video is no longer a communications luxury. It’s a necessity.
And while anyone can create a corporate video, that doesn’t mean it will be any good. If you want to produce videos that connect with your audience and drive results, you need an upper hand.
In this book, Tony Gnau has given you the blueprint for how to do it.
Trying to convince the higher-ups to invest in video? He can help.
Need to create a video marketing strategy? It’s in there.
Don’t have a budget and want to DIY your videos, he’ll give you tips.
Whether you’re a marketer, internal communicator, or small business owner… this book will help you create better videos that help you build trust with your audience.
Some of the biggest names in corporate communications contributed to Tony’s book.
You’ll get insights from the following experts:
- Ann Handley
- David Aaker
- Jay Baer
- Joe Pulizzi
- A. Lee Judge
- Gini Dietrich
- Michael Brenner
- Kenda Macdonald
- Andy Crestodina
- Tamsen Webster
- Chris Penn
About the Author
Tony Gnau is the Founder and Chief Storytelling Officer at T60 Productions.
He’s a 3x Emmy award-winner and has led T60 Productions to winning 18 Telly Awards for its corporate videos.
He has created videos for the likes of Walgreen’s, United Airlines, US Bank, Goose Island Beer Company, as well as NBA legend Dwyane Wade.
Tony has written over 700 blog posts on video marketing and also speaks on the subject to communications professionals at conferences such as Content Marketing World.
Finally, Tony is a former USC Trojan football player, Star Wars geek, and a devoted husband and father.