We’re honored that another T60 video has been selected for a Telly Award, and in this case we’re even more excited because the video provides a great lesson for anyone creating a business video. It’s a case study for creating an emotional marketing video.
The main reason we enter videos for awards is to provide our clients and prospects with proof that we do good work. It’s one thing for us to be proud of our work, it’s another thing when someone else in your industry gives you their stamp of approval.
Beyond all of that… I love telling the clients when it’s their video that has won. … Read More
Marketing videos are fun. Lights, camera, action!… exciting, right? At the end of production, businesses are left with something awesome. A tool they can use to help sell, to build enthusiasm for a brand, improve team morale… there are many uses.
However, the problem some business leaders face is they forget that making the video is only part of the process. Lights, camera, action is fun, but there are other things that need to be done along the way. Steps that need to be taken, questions that need to be asked, to turn that video into a success.
In my initial meeting with clients I ask questions like: What’s your goal for the video?… Read More
Creating a marketing video is fun. It’s fun because at the end of the video production process you have something tangible and exciting to share. Even better… it’s a marketing tactic that checks all the boxes you need for your marketing strategy foundation.
This is something that occurred to me recently as I listened to one of our clients speak about branding at a Wisconsin Business Owners luncheon. It’s kind of funny because he wasn’t a client at the time but has since become one after I met him that day.
Rob Grede is a marketing veteran and the author of Naked Marketing.… Read More
Unless your head has been buried in the Tatooine sand, you’re probably aware that Star Wars: The Force Awakens is opening this month. As someone who works in PR and marketing, the movie’s promotion a case study on how to execute a smart marketing video strategy.
Yup, I’m a Nerd
Okay, let’s get this out of the way… full disclosure… I’m a big Star Wars geek. As I told my wife when we first started dating, I don’t have a storm trooper costume in my closet… but I’m still a big nerd.
I can quote the original movie (A New Hope) word-for-word.… Read More
Building a brand isn’t easy. As a matter of fact it’s flat-out difficult, but one of the things I find interesting is how the biggest and best companies are using video to build their brands.
We’re lucky to have a brand building expert like Prophet as a client, and I’ve learned a lot from them. Every shoot is like a mini-session on the subject. It has allowed me to look at top companies and get a better understanding of how they’re using video.
The first thing I’ve learned, and the one I’d like to focus on here, is the simple fact that top brands use video. … Read More
Testimonials are a time-tested way to inspire trust and creditability in a company, brand, product, or service. It’s the reason why I encourage our clients to create testimonial videos, and I am on a quest to help organizations do them better.
That’s because many companies do them on the cheap, without any creativity behind them. They’re uninspired.
How not to do testimonial videos
The videos I’m referring to are the simple kind you’ve seen on websites everywhere. They feature someone on-camera singing the praises of a company. That’s it… just them on-camera. A head-and-shoulders shot with no other video to support them.… Read More
I can hardly contain myself. Football season has finally arrived. Whether you’re into the NFL
, high school… heck… Pop Warner, it’s great having it back.
As the season kicks-off, it has me thinking a bit. Football and marketing videos
have some things in common.
Stick with me here… it’s true. I happen to be an expert on both subjects.
I’m an award-winning video producer, and I played some football as well. I was one of the least physically talented players on my college team
, but my football IQ was right there at the top of the class.… Read More
Business leaders who want to produce a video often have grand plans. They want the video to contain a lot of this and that. We need “this” to be in the video. “That’s” something else that needs to be in the video. “This and that” frequently adds up to too much information. Not to mention it can add to the cost of video production. This is why I usually tell clients they don’t need “a” video. Instead, they need a “series” of videos.
Learning From Pros
Let’s take a lesson from one of our clients. A big perk of being a video producer is you get to work with some amazing companies and learn from the people who make them great.… Read More
Video is becoming more and more popular with marketers and PR pros. Done the right way, research tells us how affective it can be. Done the wrong way, it can waste time and money so let’s look at some common mistakes to avoid when producing a corporate video.
Outside of video production cost, this is the number one question I get from clients. How long should our video run?
The first mistake here is thinking there’s a perfect length for your video… there isn’t. The quality of your storytelling is more important than the video’s length. Paul Blart: Mall Cop 2 runs an hour and a half.… Read More
I’ve been attending a lot of events lately. PR events, marketing events, networking events… you name it. They all have something in common. In many cases the hosts are failing to keep their event alive when it’s over. They’re failing to create sharable content like a corporate event video.
Think about some of the events you’ve been to lately. Did they give you a hashtag? Did they encourage you to tweet, update your status?
Of course they did. I’d be surprised if they didn’t. Encouraging social sharing at corporate events is pretty standard, and many attendees do it.
That includes me.… Read More