You know you want a new marketing video. Heck, you know you NEED a new marketing video… and next year is the year you’re going to make it happen! But knowing you need a video and creating a video strategy are two different things, and trust me, planning ahead will make things much easier on you.
Who’s Your Audience
The first step seems like an easy one, but in my opinion a lot of people tend to get off on the wrong foot.
It seems logical to decide on the type of video you want to produce (About Us, testimonial, product video, et cetera).… Read More
If you’re a marketer who hasn’t embraced video and everything it can do for a company or brand, what’s the hang-up? Cost? Sure, video does have the potential to break the budget, but there are also plenty of ways to create low cost videos including DIY marketing videos.
Will wonders never cease?! A video producer advocating DIY videos?! Yup, although, I do have some special criteria before I grant you permission to create your own videos:
- If you have zero marketing budget or you’re a start-up
- If you are a kitschy company and your customers/clients know this about you
- If you’re producing short videos for social media like Facebook Live or Instagram
Let’s break down and then I’ll give you some solid tips on how to improve the look and feel of your DIY videos.… Read More
Experience Inbound… what a great conference! For those of you who attended, I hope everyone enjoyed it as much as I did. For those of you who are, like, what’s Experience Inbound? It was a two-day, two-city marketing conference in Wisconsin (at Lambeau Field and Miller Park, cool, right?!) that I had the pleasure of speaking at last week.
I did put together a little video (below). Sam Mallikarjunan from HubSpot inspired it when he talked about scaring us with the first half of his presentation and then giving us hope in the second half.
I’m a half-full type of guy, so the second half rang true for me.… Read More
Marketing is crucial to survival as an entrepreneur, and these days an important part of any marketing strategy is video.
Now, you might think video marketing is for big companies with big budgets. If that’s the case, you’re not alone. Fortunately, there are plenty of ways to create low cost videos, and there are different types you need to consider producing right now.
The About Us video is the one video every company needs to produce. There are plenty of others that can help your business, but this is the one everybody should start with.
A good About Us video tells viewers who you are, what you do, and how you can help them.… Read More
There’s just no way around it. The way many businesses handle website videos… it’s wrong. A website video is an awesome tool, so let’s do our best to clear-up how they should be used and provide a helpful case study as well.
First Things First
The first thing you need to understand is that if you put a video on any webpage… it’s an eye magnet. People are drawn to videos. Whether it’s a video that’s already playing, or simply an image with a play button on it. The promise of video catches people’s eye, and in many cases entices them to click.… Read More
Videos are way too expensive. Videos are where your marketing budget goes to die. There isn’t a way to produce high quality, low cost videos.
Blah. I’ve heard it all before… excuses… and in this case those excuses are hurting your business.
The statistics are in and the evidence is clear. Video is no longer a cool marketing tactic that would be nice to have, but you can live without.
Visual content is critical to PR and marketing, and the top dog is video. It’s no wonder why. Research shows that 76% of marketers and small business owners who have used video marketing say it had a direct impact on their business.… Read More
Big businesses have it easy. They’re big companies with big marketing budgets. They can use that money for all sorts of things, including… marketing videos. Small businesses… not so lucky. Every dollar spent on marketing materials is closely considered.
Which is why small business owners and marketing pros need to be more savvy. They need to know how to maximize the money spent on their marketing tactics. Tough to do when it comes to video. Video can be expensive, but there are bargains to be had… if you know where to look.
Video Production Companies
Believe it or not, there are plenty of video production companies that will take on low-budget projects.… Read More
This post originally ran on November 8, 2016. One week after the Cubs first World Series Championship since 1908:
The Chicago Cubs are World Series Champions. I’m sorry… I just can’t get over that. It’s a dream come true for me. It’s also an incredible lesson for anyone marketing a business. Storytelling is what drives passion, passion is what drives devotion. Which is why corporate storytelling is so important, and you can do it using a big budget like the Cubs or through a series of low cost videos. But we’ll get to that in a moment.
My Cubs Story
Like all Cubs fans… I have a story. … Read More
One of the biggest mistakes businesses make when producing videos is thinking they’re buying a communication tool to convey information. They’re not. What they’re really getting is a tool they can use to influence emotions in marketing strategies.
The Hard Truth For Many Business Leaders
Video isn’t about facts and figures. It’s about emotion. Sure, videos communicate information, but information is often secondary to feelings.
Think about it. Consider the best marketing videos you’ve seen. Can you recall many facts and figures? Probably not.
Now think about those videos again. How did they make you feel? I’m guessing this is a much easier exercise.… Read More
Remember the first time you saw a Harry Potter movie and the portraits on the wall talked? Suddenly, a flat, static prop came alive! In that moment, what would have been just part of the set in any other movie, had its own starring role. Video does that. Because pictures that move are infinitely more exciting that those that don’t. That’s why when you’re creating a marketing plan for your business, in-house or through an agency, you should consider devoting part of your budget to video.
Here are seven reasons why using video can increase website traffic and make your brand story more appealing, engaging and attractive to your target audience than ever before.… Read More