A simple shout-out today to my friend Anna over at Social Mapp Media. Her company specializes in digital marketing, so no surprise they do a lot of it themselves. I especially like their latest newsletter with the headline, The Awesome Power of Video Marketing.
“The Power of Video” is something I frequently write about here, but I love the way they broke it down…
- Improve your search engine presence. Ranking videos high on YouTube and Google is significantly easier than ranking web pages. According to one calculation from a Forrester Research analyst, you have a 50x better chance of ranking video content (versus text content) on page one of Google!
- Increase your reach. Having your videos on platforms where millions congregate will help spread the word about your business quickly. According to Facebook, posts that incorporate a photo or video generate 120 percent more engagement than the average post!
- Improve your branding, trust and online authority. Simply putting a face to the name can lend authority to your business. According to a CMI survey, 46 percent of people say they are more likely to seek information about a company, product or service after seeing a video about it.
I know it’s stuff I touch on here regularly, but I think it’s worth giving it to you from a straight-up marketing perspective. These aren’t video producers. They’re marketing professionals. If the tactics they employee for their clients don’t work, they get canned. It’s in their interest to make sure the investments their clients are making pay off… and they recommend producing videos.
Why? It works. Everything they listed above it true. Search engine traffic… goes up. A company’s reach… expanded. Improved branding… increased trusted.
We believe in all of it so much, we asked our clients to tell us why they use video (VIDEO: How Video Marketing Help Us). Find out from them why they believe in the power of video.