Research proves web videos are crucial.
One of the world’s experts on web site usability concludes web site visitors want to see videos.
About Us usability study.
Dr. Jakob Nielson has been called “the guru of Web page usability” by The New York Times... and “the world’s leading expert on Web usability” by U.S. News & World Report.
The following are some of his conclusions after conducting a large-scale study on business web sites:
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About Us pages are important... but not done well.
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“Representing a company or organization on the Internet is one of a website's most important jobs. Effectively explaining the company's purpose and what it stands for provides essential support for all other website goals.”
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“Unfortunately, while most sites offer an About Us section, they often do a poor job of communicating the crucial information it should contain.”
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Video is crucial.
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“One definite trend is higher user interest in video, especially when it shows interesting or complex products, reports on corporate events, or showcases the personality of the CEO or other key staff. One thing hasn't changed, though: Web users are still impatient and prefer short videos.”
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Click the red links above to see T60 examples of each.
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Who is looking at your About Us page?
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“Professionals who are new to your industry and want to interact with business partners and investigate potential vendors.”
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“Journalists who are writing their first story on a new beat or first story including your company. If you want PR, you need to cater to these new users.”
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“Individual investors who read something positive about your company or saw it pop out of a statistical screen of stock metrics. If you're a publicly traded company and want new investors, you need to cater to these new users.”
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“Job seekers who were attracted by one of your ads, but want to learn more about the organization before applying. If you're expanding your staff, you need to cater to these new users.”
Read Dr. Nielsen’s study yourself.
About Us Information on Websites
