Beyond the VNR

Production companies are now valuable content creators.

PR firms, companies and individuals don’t have to rely on the media anymore to get their message out.  The internet and social media have changed that.  Now it’s possible to take your message directly to the people.

Using video content is one of the best ways to do it.  A professionally crafted story can help shape public opinion and enhance marketing campaigns.

Sponsor events can live on.

You work hard at hosting and promoting events for clients, and video is a great way to start and finish the party.

Whether it’s having a video produced to serve as an invitation, or a recap once the event is over... each can be a valuable addition, especially with prices starting at just $5,000.

Producing the videos allows your audience to share them with others who might want to attend, or those who couldn’t make it.  It puts the social network to work for you after the hard work is complete.

See it at work.

Chicago-based Goose Island Beer Company hosted a party during the Craft Brewers Conference.  It drew thousands of people from the industry, as well as media professionals.  Watch the video that kept the party going for weeks after it ended.

Video: Goose Island- Craft Brewers Conference

NBA All-Star Dwyane Wade hosts a basketball camp every year for kids in his south suburban Chicago neighborhood.  It’s an annual event, but even those who can’t attend get to see what it’s all about thanks to this video.

Video: Dwyane Wade Basketball Camp

Why wait until the event is over?  Video is a great way to preview an event as well.  A non-profit group had this video produced to highlight who would be speaking at an upcoming seminar.

Video: United Airlines Executive