Social Media Content for Professional Athletes

Gain exposure and shape an image.


Internet videos are providing professional athletes with an excellent opportunity to increase their popularity and make themselves more attractive for endorsement deals.


T60 clients like NBA All-Stars Dwyane Wade and Chris Bosh have both used T60 videos on their web sites. It's a great way for an established star to maintain his or her public stature, and is an even better way for an up-and-comer or small market athlete to grab needed exposure.


Even better... T60 has developed a No Cost Strategy so neither the athlete or agent pays the production costs.


How It Works


  1. •T60 produces videos about the athlete to be posted on their website, YouTube, and their other social media accounts.

  2. •The athlete's webmaster can then send e-mail alerts with a link to the video to fans registered through the athlete's site as well as the the team's official site.

  3. •The result will be an increased number of hits at the athlete's web site... providing hard proof to potential sponsors about the athlete's popularity and value as a spokesperson.


No Cost Strategy

Having T60 create original video content for an athlete's website and social media pages is more affordable than ever, and with a little planning it can even be done at no cost to either the athlete or agent.

  1. •Imagine incorporating a "Web Site Operating Budget" into an athlete's contract. Now the team pays for the video production.

  2. •If the athlete is in the middle of an existing contract, approach the team's marketing department about sponsoring the videos. You can include ticket and merchandise sales information at the end of every video directing fans to the team's e-commerce site.

  3. •Involve the athlete's corporate sponsors to pay for the videos. It doesn’t make any difference whether it's an international company like Gatorade or a local market sponsor. Sell them advertising space at the beginning and end of the stories, or incorporate product placement into the videos themselves.


Using these suggestions, as well as developing more with T60’s help, and the athlete and agent could even end up making money off the videos.

Build the Image You Want to Create


Hiring T60 to produce web content allows you to shape an image, and can even set athletes up for a career after their playing days.

  1. •If they want to be an icon within a sport, create videos that position them as an expert.

  2. •If athletes want to remain local celebrities within a particular community, feature them participating at events in that part of the country.

  3. •If they want to achieve celebrity beyond the sports arena, produce videos that have them attending big time events and mixing with other celebrities.


Other Benefits

  1. •Allows athletes to bypass the traditional media and communicate directly with fans. Twitter and blogs are the rage now, but video is the next step.

  2. •There is no longer a need to rely on ESPN to produce a glowing feature. Hiring T60 means the athlete and agent get script approval, and the ability to target the right audience.


Just a Few Ideas

Internet Reality Show
Cameras don’t have to follow the athlete 24-7. Just have T60 produce a video anytime the athlete attends an event or participates in a fun activity. Do videos on a regular basis, then market them as an internet reality series. You can even make it a fully interactive experience by asking fans to vote online for where cameras should follow their favorite athlete next.

Charity Highlights
Most athletes participate in some sort of charity. Show fans how they’re giving back to the community.

Training Highlights
Whether an athlete is rehabilitating an injury or simply preparing for the upcoming season, give fans a behind-the-scenes look at all the hard work that goes into being a professional athlete.

Teaching Clinics
Turn your athlete into a coach and have them provide fans with an inside look at the techniques he or she used to get where they are today.

Athlete Analyst
Just because an athlete’s team missed the playoffs doesn’t mean he or she has to. Create videos that have the athlete breaking down the various match ups and how they think the post-season will play out.

Price Point
High Quality, Low Cost Videos: $4,000 - $12,000 (depending on length)

See Examples

CSMG is the former Chicago-based sports management agency that represented both Dwyane Wade and Chris Bosh. When the NBA All-Stars wanted to highlight their charity efforts, CSMG put them in touch with T60.

Video: Dwyane Wade Basketball Camp


Video: Bosh Christmas Bash